1% for the Planet

The one percent for the planet club was founded in started in 2001 by Yvon Chouinard, of Patagonia clothing company, and Craig Mathews of Blue Ribbon Flies. This club was formed to protect, preserve, and enhance wild resources. Members pledge one percent of their gross sales each year to environmental causes. In these times of budgetary shortfalls, we feel that it is up to the businesses using everyone’s natural resources to financially support the protection of these resources. Blue Ribbon Flies has pledged two percent of our gross sales each year since 1997, to projects like Three Dollar Bridge on the Madison River and The Yellowstone Park Foundation. We were the first business to donate a percent of our sales, and we hope other businesses will follow our lead. By supporting businesses that give a percent of their sales back to the environment, consumers can help to protect, preserve, and enhance the resources of Yellowstone Country. After all, wouldn’t you want to buy your gear from a business that gives back a percent or two of its gross sales back to projects in OUR Park, and on OUR Madison River?

1% for the Planet
P.O. Box 650
Waitsfield, VT 05673
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